LM_InstaPro_Product Photo2It all started with a birthday gift for my little sister back some fifteen-odd years ago. My sister was really into the idea of becoming a vet, so for her birthday, my parents saved up a bunch of old medicine containers and filled them with tic-tacs, Pez, Skittles, and Chiclets to use as “medicine” for when we played vet. It was a great–and rather inexpensive–gift that we enjoyed the heck out of for months, carefully doling out tic-tacs to our stuffed animals (and, of course, eating them ourselves) and writing prescriptions, delighting in “curing” their faux aliments.

The funny thing is that the placebo-effect is actually quite strong. A couple of years ago, my husband (currently finishing up med-school himself) found an article regarding “the placebo-effect” that showed not only that placebos do–in fact–make a measurable, positive impact on people. More surprising than that, however, was the finding that even when you know what you’ve been given is just a placebo, it still creates a placebo-effect. You can take a tic-tac, for example, and say “If I take this, I’ll feel better,” and lo and behold! You just might. Might, of course, is the key word. It’s not actually changing anything in and of itself, but the brain is a powerful (and apparently suggestible) organ.

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A number of years ago I decided to play with the placebo-effect myself, and used a little antique glass bottle wrapped in a Post-It Note for “Productivity Pills.” I put white Tic-Tacs in it, and whenever I was feeling sluggish, or didn’t want to write, or didn’t want to focus at my day-job, I’d pop a “pill” and get back to work. Did the Tic-Tac actually do anything? No, of course not! Well, it may have made my breath a little minty fresh, but otherwise, no. However, popping one from that silly little bottle reminded me that I was supposed to be focusing on getting stuff done, and I got a LOT of writing and work stuff done during those years. Beyond that, it was just seriously fun and made me smile.

Which got me thinking–what if I could make little snake-oil bottles for all the various “writerly ailments” I suffered from? Things like writer’s block, or self-doubt, or rejection blues? When I really got to thinking about it, there were tons of “ailments,” so I decided to start making those snake-oil “cures” for them under two brands: Lucky Muse and Dr. Eponymous.

DrE_RutRemedy_PourLucky Muse is the snarky, snake-oil, cheater’s brand–the “cures” that promise instant success, brilliant prose, loads of money, and all without really having to work at it, because who wouldn’t love a book deal to fall into their laps? Dr. Eponymous is a bit more serious (though still quite snarky, because–hey, it’s me.) writerly ailments for those committed to improving their craft and surviving the day-to-day pains and aches of being a writer.

I’ve also created a few that are for a general audience, which I had a ton of fun giving as gifts this Christmas.

With a little prodding, I’ve finally opened an Etsy shop (called, what else? The Placebo Emporium!) where I sell some of these silly things, and I must say, I’m having a wonderful time! I’ve got quite a list of new “cures” to get designed and put up there, mostly for my own growing apothecary than anything else! Curious? Check out The Placebo Emporium here! Any particular writerly “cures” you’d like to see? Let me know!